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     Wildly Stronger! Keep Ice Longer! Not a bad motto for one of the best products to enter the fishing market in years. Yeti coolers are well constructed, professional grade equipment. Each cooler has 2 inches of insulations in the sides and 3 inches in the lid where it is needed most. They also have a rubber seal in the lid.The seal, combined with the ample insulation, assures you of maximum, long-term ice retention.  As far as durability, they even tested them with live bears. No kidding! See the picture below.                        
                                                                                                                                                       
                                                                                  
  
                                                                                         Click The Bear To Order Yeti Coolers

     We carry the Yeti in the Tundra series at Superior Bait and Tackle. The Yeti coolers are fairly expensive but they are well worth it. With decent care, one should last you many years. The ice retention is a great selling point for me. We borrowed a Yeti from a friend to take on a fishing trip. Since we make suicide trips, We are usually very tired when we get back home. The very next morning, its back to work. Well, I waited 4 days before cleaning and bagging those fish! The ice was still frozen and the fish were fine! That works for me. So, to sum things up, if you want a great looking, durable, ice retaining cooler, buy yourself a Yeti. You won't regret it.